Understanding the goal and target audience
The foundation of every landing page design is a clear business goal and a deep understanding of the audience. Do you want to collect leads, sell a product, or encourage sign‑ups for a webinar? Demographic, behaviour and need analysis of potential customers lets you tailor the language, graphics and offer. For example, the landing page of the startup FitMe aimed at 25‑35‑year‑olds highlighted quick training results, which drove landing page conversion to 12 %.
Strong headline and subheadline
The headline is the first thing visitors see. It must be short, clear and promise a solution. A good practice is to use a number or specific benefit, e.g., “Get 30 % more customers in 30 days”. The subheadline expands the headline’s idea and builds trust – you can add elements like “Trusted by 500 businesses”. In e‑commerce campaigns the headline “Free shipping from a modest amount” boosted landing page conversion by 8 %.
Value in the offer – benefits and social proof
Customers buy benefits, not features. So in the offer section list concrete results (time saved, revenue increase). Add testimonials, case studies or logos of well‑known partners – that’s social proof. Example: the landing page of marketing agency AdVision featured a quote from a well‑known brand’s CEO, raising landing page conversion from 5 % to 9 %.
Simple and visible CTA
The call‑to‑action must be both visible and simple. Use contrasting colours, large buttons and clear messages (“Sign up now”, “Download the free report”). Avoid distracting elements around the button. Research shows that changing the button colour from grey to green increases landing page conversion by 15 %.
Form optimisation and field minimisation
The shorter the form, the higher the chance it gets completed. Ask only essential questions – name and email are the most common set. If you need more data, consider collecting it in later steps (a multi‑step form). Example: the portal eKursy reduced the form from 6 to 3 fields and saw landing page conversion increase by 22 %.
Responsiveness and loading speed
Mobile users account for over 60 % of internet traffic. The site must work smoothly on smartphones and tablets. Optimise images, use compression and a CDN. Google research shows that each second of delay cuts conversion by about 7 %. So test speed with tools like PageSpeed Insights and make improvements.
Testing and conversion optimisation
There’s no single solution that works all the time. Regularly run A/B tests – change headlines, button colours, section layout. Analyse results in Google Analytics or dedicated tools (e.g., Hotjar). In practice, companies that tested different button versions increased landing page conversion by an average of 10‑18 %.
Why choose Proofsite?
Proofsite is a team of specialists who have been helping businesses like yours design landing pages with high landing page conversion. We offer ready-made packages:
- Landing page – A$579, delivery 1‑2 business days.
- Business website – A$1,749 (custom CMS, blog), delivery about 4 business days.
- Online store – A$3,449 (up to 50 products, Stripe/PayPal), delivery about 6 business days.
The price includes hosting, domain and SSL for the first year (from the 2nd year hosting a modest monthly fee). We offer a 30‑day money‑back guarantee and a unique benefit – the first version for $0, you only pay when you like the project.
In the market, the cost of a professional landing page ranges from a modest amount to a higher amount, and our offer combines an attractive price, fast turnaround and full technical support. Take advantage of Proofsite’s experience and turn visitors into customers today.
Frequently asked questions
How long does designing a landing page with Proofsite take?
A standard landing page is delivered in 1‑2 business days.
Can I see the first version before paying?
Yes, the first version is provided for $0 – you only pay once you approve the project.
What’s included in the landing page price?
The A$579 price covers design, implementation, hosting, domain and SSL for the first year plus a 30‑day money‑back period.